Like many entrepreneurs, Kyle Roof struggled with SEO before finally devising a robust strategy to rank websites. His strategies help marketers, and business owners eliminate their SEO challenges, accelerate their goals, and save money. Join the conversation as listen to Kyle as he tells Geordie about his journey.
In his quest to understand Google's algorithm, Kyle co-founded and acquired a patent for high voltage, an agency to facilitate his efforts. Through the agency, Kyle and his team develop controllable environments to regulate all web pages before it (the agency) evolved to become a SaaS platform.
Kyle and his team have mastered identifying what can or cannot be a ranking factor, and factors that could be stronger than others. Kyle mentions one lesson he learned from testing the Google algorithm, and you can learn about it from the podcast.
According to Kyle, Google analyzes various sections of your website by searching for critical terms, your target keyword, or the main keyword. He would later realize that the Google algorithm is math-based. Identifying and granting the algorithm the correct math, helps you develop the best content to rank better than your competitors.
Previously, the agency did everything manually, which Kyle admits was terrible. They later changed to Google Sheets before writing a script. Find details of what happened once Kyle had a script in the podcast. Are you looking to rank better on Google? Kyle says you are his target customer.
Before venturing in the tech world Kyle was a lawyer. However, he quit and moved to South Korea. While he had intended to remain there for a year, his stay stretched to five years, during which he launched a business, a school. At some point, Kyle needed a website, but the process was slightly complex even though he had some website development experience from his college days.
While building his team took a while, he ended up with a strong team. Kyle later figured he could contract websites and went ahead to do so. Kyle collaborated with his brother, a web development and design expert, with whom they opened a company in India before he (his brother) was thrown in jail. Find out why the police raided their small company in India and how they freed Kyle's brother from the podcast.
They say necessity motivates you to invent, a phrase that applies to Kyle's situation when he had no option but to learn SEO immediately. He, then acquired SEO clients from his failed company marking his entry into the world of algorithm testing. Kyle mentions that everything they incorporate within their strategies is tested and data-driven to guarantee results.
Following the need to automate their processes, Kyle and his team decided to develop software. He explains some challenges they faced before finally getting the software right. Get all the details from the podcast. Kyle also gives a detailed explanation of the testing and SEO concept. Do not miss this informative part of the podcast.
What problem does Kyle's platform seek to solve? It helps users figure out how to generate excellent content that helps them rank better than their competitors. For example, if you have a target keyword, the platform helps you determine the number of times it should appear in your paragraph and the number of times you should include it in your age tags.
Listen to the podcast for extensive details on how the platform operates. He also breaks down their MVP development phase and pricing model since inception to date. Working with a development team can be challenging, especially if you are doing so virtually. Kyle talks about some of the challenges he has had with his development team.
One of the most effective strategies that Kyle and his team used to navigate from 15,000 to 30,000 MRR was attending conferences, appearing on YouTube shows, and doing podcasts. Kyle concludes the podcast by discussing some of the lessons he has learned during his journey.
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