Seth Godin is an entrepreneur, author, speaker, dad, and canoeing instructor. Seth is the Founder of Yoyodyne which he later sold to Yahoo in 1998, and also launched Squidoo in 2006. He created the altMBA, a life-changing 30-day workshop, in 2015 and runs the Akimbo podcast which was launched in 2018. 

In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn). His latest book is called This is Marketing.

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Here’s a glimpse of what you’ll learn:


  • [01:46] Who is Seth Godin?
  • [02:32] How Seth dealt with 900 rejections
  • [06:49] How Seth focuses on projects without being distracted
  • [10:16] Seth’s habits for discipline & focus
  • [12:55] What shaped Seth into who he is today
  • [15:36] Seth’s current passion
  • [16:09] Should entrepreneurs go for passion or safety? 
  • [20:20] What does Seth want to be remembered for?
  • [21:41] Seth’s resources & writing advice

In this episode…


According to Seth Godin, many people have the chance to do something in their work that can be called Art. Instead of being a cog in the system where they wait to be told what to do, they could choose to make a difference in the system. They could choose to be focused, disciplined, and do away with fear & hiding. 

But how can they overcome fear & embrace it? What is the difference between being distracted & being afraid? Seth has the answers.

In this episode, Geordie Wardman is joined by Seth Godin to talk about Seth’s current passion, his advice to fellow entrepreneurs, and good habits for discipline, focus & overcoming fear. 

Resources Mentioned in this episode


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