What do you need to build your online venture from scratch, to scale it, and finally succeed? This episode takes you through the hassle that the Snappa.com tool went through. Chris Gimmer realized way earlier that he was not meant for the public service even though he had worked for the government for more than five years.
In his quest to do something different, he started researching about online business. He would later meet his co-founder Mark who had also been a government employee but had taken up programming on the side.
Chris and Mark developed a connection and later founded various companies together while still working for the government before finally settling on Snappa. Without any experience in online marketing or SEO, Chris and Mark launched their first business, a student's online dating website.
Listen as Chris tells Geordie the strategies they used to operate the website and how it faired on. Chris agrees that while the business was growing they had no way of making money from it. This forced them to rethink their operations and in the process, they ventured into research with their main focus on SEO.
In a bid to strategize, the two CEOs launched another website which became a market place for templates. Hear the ongoing discussion as Chris tells Geordie how much revenue they made from the website, the expenses they had to deal with and how much profit they eventually made.
After lengthy deliberations, Chris and Mark decided to venture into another online business that would enable them to increase their earnings. Listen to how conducting surveys helped them along the way, how Chris and Mark managed to oversee the operations of their business while still employed.
How did they navigate through the challenges they faced? Listen to Chris as he shares the story behind their app. With time, Chris mastered the power of keywords in enhancing performance. Listen to him explain how they leveraged keywords to reach a wider audience and boost the performance of their business.
Chris explains how the business broke even and the point at which they managed to hire additional staff. He also discusses the content generation strategy they had in place to reach a wider audience and improve their ranking. Chris and Mark are preparing to launch a new bigger and better product soon.
