Mobile phone applications have taken the world by a storm, and they are all the rage. Accessing the internet via mobile devices instead of laptops and desktops is more convenient. When mobile apps first made an appearance, naysayers predicted the apps would not be permanent and would fizzle out in ten years or so. They have become an integral part of our lives, and the trends in mobile apps indicate they are going nowhere any time soon.
Did you know that by estimation, the number of mobile apps downloaded might hit 352.9 billion by 2021? This tells you how huge the demand for mobile apps is and why investors are attracted to the mobile app industry. The mobile app market revenue by 2021 is estimated to hit $131 billion, with a trending app in 2019 being obsolete in 2020.
Trends in Mobile Apps
Here are some of the mobile apps we should look forward to in 2020:
If there were ever trends in mobile technology that everyone was eagerly waiting for, it is 5G! This mobile trend will go beyond 2020, and if the reports are anything to go by, 5G is 100 times faster than 4G and boasts of better data security, improve 3D gaming and augmented reality. What is 5G?
Fifth-Generation wireless (5G) is the latest in cellular technology, which is engineered to improve the responsiveness and speed of a wireless network. With 5G, any data sent via a wireless broadband connection travels at a rate of different multigigabit, with speeds peaking to 20 gigabits (Gbps) a second. 5G will enable a drastic increase in the data amount that a wireless system can transmit. This is because 5G provides more bandwidth and improved antenna technology.
A wireless network comprises of cell sites split into sectors that transmit data via radio waves. Fourth Generation (4-G) LTE (Long-Term Evolution) wireless technology is the basis of the 5G technology. 4G technology uses large and high-powered cell towers to send signals for longer distances, while 5G signals are transmitted through multiple cell stations on building roofs or lighting poles.
5G relies on band spectrum between 30 GHz and 300 GHz or MM wave (Millimeter-wave) frequency to generate its high speeds. This MM wave only travels short distances and is susceptible to interference from either physical objects such as trees and buildings, or weather. To get around this issue, multiple nodes can be used in a populated area, and a 5G-enabled device can use an air interface that switches from one node to the next and maintains MM speeds.
Most marketers or business owners have probably heard about beacon technology. It was launched by Apple in 2013 and continues to grow, with the beacon technology market expected to go over the $25 billion marks by 2024.
Beacons are tiny, wireless transmitters that consume low energy Bluetooth technology to radiate signals to other nearby smart devices. In short, they connect and send information to other smart devices that are doing location-based searches, making interaction more accurate.
Each beacon consists of a CPU, a radio and some batteries. It operates by continuously broadcasting an identifier, which is picked up by your mobile phone and marks out a location you are searching for. The Identifier is an arbitrary ID number that your smart device recognizes as being unique to that particular beacon. Once the beacon is connected, it performs its programmed function. Most facilities such as restaurants, hospitals and hotels use this technology.
For example, in a shop, beacons are strategically placed, and the beacons connect to a client’s Bluetooth. A signal is sent to the client’s phone, and the app opened. The retailer can now send information to the client.
Improved Artificial Intelligence (AI)
All over the world, investors are heavily investing in Artificial Intelligence (AI). By estimation, the AI global market will be more than $47 billion in 2020 and a whopping $190 billion by the year 2025! AI is increasingly being applied in mobile app development. In recent years, various sectors such as government, healthcare, customer service, finance and accounting, and other areas have integrated AI into their apps.
The integration of AI into mobile apps is resulting in the creation of smarter apps such as distance calculation, consumer behavior analysis or data maintenance. AI will completely change the face of app development with this technology that can almost replace human beings. Duplex is an AI program by Google that can make phone calls without human assistance! Ai has evolved a lot in the last few years, revolutionized app development, and made it possible for app developers to create amazing apps!
Instant App Trends in Mobile
Revolution has come to the app world in the form of instant apps that do not require download. Google launched instant apps in 2016, and these are apps native to the Android platform and are brilliant in their functions.
Access to apps without download is very popular with many people, and this feature makes it possible for apps to be used as trial versions. They are usually smaller and offer much better user experiences than downloadable apps. They also provide the functionality of a website without taking up device memory. They have eliminated the need to download and install the app as well.
Accelerated Mobile Pages (AMP)
To increase the mobile pages loading speed, Google unveiled Accelerated Mobile Pages (AMP) and collaborating with Titter. This technology allows app developers to decrease bounce rates and improves performance rates.
AMPs can maximize the user retention rate and provide a better user experience. Google announced that it would integrate its mobile search results with AMP results. There was also an announcement for delivering a portable search box that would help users to detect mobile-friendly websites. When hiring developers, ensure they can create AMP-compatible websites.
Blockchain technology has been around for quite some time and has marked itself as an essential player in the application development industry. It has impressive security, robust monitoring and excellent payment apps. This fantastic innovation can change how we operate in business as well as our operations. With blockchain, it is impossible to alter or falsify information, and this technology may thrive well beyond 2020.
Internet of Things (IoT)
The use of IoT in applications helps to control smart devices remotely via a cell phone. Mobile app developers have developed wearable devices such as Fitbit and smartwatches that the user connects with a smartphone. More businesses are investing in wearable apps development, and the smartwatches are a mere drop in the ocean.
You can expect more trends in mobile apps, such as better smartwatches and trackers in 2020. By the end of 2020, the projected IoT market share is expected to reach an astounding $1.71 trillion, with the number of IoT devices estimated to be around 20 billion!
The future of mobile commerce is bright, with Apple Pay and Google Wallet encouraging people to pay for shopping via their phones rather than cards. A mobile app, which was among the first mobile apps, was developed in Kenya, East Africa where individuals can send and receive money on their mobile phones. Dubbed MPesa, this innovative idea has grown into a huge venture that has changed millions of lives. Users can shop, make bank transactions and even borrow loans via the app.
Chatbots are not a new phenomenon, but they will improve acquiring new customers, engaging users, retaining customers etc. Chatbots are a huge plus for most businesses around the world. They act as virtual assistants for mobile apps and serve Millennials who expect immediate service.
Most financial institutions and other businesses rely on Chatbots to carry out menial tasks such as answering repetitive questions that are answerable via FAQs. Since most clients prefer a self-service or straight to the point, questions rather than a sales pitch, Chatbots are the new customer relationship managers of 2020. With AI, it is easy to integrate and implement Chatbots without the need for complex coding.
Cloud integration is one of the most brilliant ideas ever. While it took some tie for people to warm up to it, now we cannot do without it. Businesses recognize that cloud computing (CC) and integration provide a host of benefits. Integration of mobile apps with CC can significantly reduce hosting expenses, streamline operations, and offer better loading capacity and storage.
Mobile applications are such a significant part of our lives; it is impossible to live without them. Almost every aspect of our mobile operation is hinged on an app. Technology is poised on the verge of breakthroughs and in 2020, we are going to see a rise in the introduction of apps such as 5G which will drive us into the next frontier as far as speed and better user experiences are concerned.
Integration of AI into mobile apps and smartwatches will revolutionize the wearable industry. Apps come and go, or rather; they evolve into more advanced versions of the original. Technology is not static, and as 2020 progresses, we will see a change in mobile trends. Maybe soon, we shall be standing at the cusp of welcoming 6G. Just maybe. In the meantime, let us usher in 5G and enjoy the unparalleled speeds.